founders

In the early 2000s, five Iowa moms endured the heartache of losing a daughter to stillbirth or infant death. After being connected through friends and pastors, a strong bond quickly formed between Jan, Janet, Kate, Kerry and Tiffan. During many connected conversations over coffee, the women decided to channel their grief into stillbirth prevention efforts to keep other families from facing the pain of losing a baby.

By 2004, the women worked with the Iowa legislature to create Iowa’s Stillbirth Registry—the most comprehensive stillbirth data collection program in the country—and garnered U.S. Senator Tom Harkin’s support in securing CDC funding for the project. Others heard about the registry work and began advocating for a national Stillbirth Registry to allow more data to be collected more quickly.

A few years later, the women learned about a public health program in Norway that had reduced one hospital system’s stillbirth rate by 30 percent. The campaign taught pregnant women how to monitor fetal movement during the third trimester of pregnancy by doing kick counts on a daily basis. Several scientific studies, not just the one in Norway, indicate kick counting, a daily record of a baby’s movements (kicks, rolls, punches, jabs) during the third trimester, is an easy, free and reliable way to monitor a baby’s well-being in addition to regular prenatal visits.

The women had found their next project and decided that even if it saved just one baby it would be worthwhile. Based off the scientific research, the public awareness campaign, Count the Kicks, was born in 2009.

The same year, the women created Healthy Birth Day, the 501(c)(3) nonprofit organization based in Des Moines, as a way to help fund efforts to spread the Count the Kicks message. Thanks to generous donors, a program was created to make it free for all maternal health providers in Iowa to have their offices stocked with educational Count the Kicks posters and brochures to hand out to every pregnant mom. Since Count the Kicks began, Iowa’s stillbirth rate has gone down a whopping 26 percent, not far from the results in Norway.

In a relatively short amount of time, Healthy Birth Day has created a network of supportive hospitals, doctors and advocates across the U.S. who are spreading the Count the Kicks message, including ambassadors in 18 states. This important public health campaign has recently gone global thanks to our kick counting app found in the iTunes and Google Play online stores.

Everything that Healthy Birth Day accomplishes is in memory of the founders’ five baby girls: Grace, Madeline, Jayden, Grace and Emma Kate. Their legacy is making sure countless babies across the globe get the chance to have a healthy birth day.

KCCI-TV Story on Our Founders

Huffington Post Blog on Our Founders