As we begin 2020, we have laser vision for the future: To save 7,500 babies every year in the U.S.

If you have followed our campaign for a while, you know we often talk about the goal of saving 6,000 babies each year in the U.S. Why the change in our vision? Iowa Department of Public Health recently released the 2018 Vital Statistics of Iowa, showing that the stillbirth rate in Iowa is at a record low, 3.9. Using this data and previous Vital Statistics, it shows that in the first decade of Count the Kicks in Iowa, the state’s stillbirth rate decreased nearly 32 percent.*

Iowa Stillbirth

As the success in Iowa grows — so does our goal for the future. If we can reach a 32 percent reduction in all 50 states, as we have seen in Iowa, we will be saving 7,500 babies each year.

Can you imagine a world where we are losing 7,500 fewer babies each year? We can, and it’s because of people like you. Thank you for being part of this success story!

According to the Centers for Disease Control and Prevention, we lose approximately 24,000 babies to stillbirth every year in America. Statistically, that means 1 out of every 167 pregnancies ends in stillbirth.

Our mission to save more babies is urgent, as we hear far too often from expectant moms who did not know the importance of tracking fetal movement in the third trimester and find us only after losing their precious son or daughter.

Here are a few exciting things we are doing to turn our vision of saving 7,500 babies a year into a reality.

  • Count the Kicks continues to grow our list of state partners, and our materials are currently available for FREE to providers in NINE states.
  • We are adding two additional languages to our free Count the Kicks app (Marshallese and Haitian Creole).
  • Des Moines University and The Harkin Institute researchers are in the final stages of completing the first ever research study examining the Count the Kicks app and its effects on birth outcomes.
  • We are incorporating new research into our educational materials, such as:
    • Sharing the importance of monitoring strength of baby’s movement.
    • Sharing how mom should not only speak up to her provider if she notices a decrease in fetal movement but also to speak up if she notices a wild and sudden surge as well.
    • Sharing the importance of sleeping and lying on your left side, as it is best for mom and baby.
    • For all this and more, visit the Research page on our website.

Last, but not least, we continue to keep a laser focus on reducing racial disparities in stillbirth and are continually refining our work to save more babies than ever before.

We know Count the Kicks works. Will you help us save 7,500 babies each year? Here are three important ways you can help us reach our goal.

  • Tell every expectant parent you know about the importance of kick counting and to download the FREE Count the Kicks app.
  • Spread the word about our #Save7500Babies campaign on Facebook, Twitter and Instagram.
  • Connect us to more people who will spread the word about the power of kick counting. Do you know of a volunteer, donor or grant maker that wants to see 7,500 babies saved each year? Please send them our way by emailing us at

Thank you for being a part of this mission to save babies. No family should ever have to say goodbye to their baby before they ever get to say hello. We are deeply grateful for all you are doing to inform and empower expectant moms with us.

*Data is from IDPH Vital Statistics Years 2008-2018.

Watch what happens when some Count the Kicks baby saves meet the community of supporters who helped save them!