Teach Your Patients How to Count the Kicks With These Ready-to-Use Educational Resources

It is never easy talking with a devastated mother who lost a full-term, otherwise healthy baby to stillbirth who wonders why something as simple, cost-free and lifesaving as Count the Kicks wasn’t explained to her as an important step to follow during her pregnancy.

That’s why Healthy Birth Day, Inc. launched Count the Kicks.

By teaching expectant parents how to monitor their baby’s movements during the third trimester, we can help them reduce the risk of losing their baby to stillbirth, which claims 24,000 babies in the U.S. every year.

How to implement Count the Kicks

Teaching patients how to Count the Kicks is simple. It only takes a couple of minutes. And, it could save a baby’s life.

We’ve pulled together all the tools you need to make sure every one of your pregnant moms learns how to Count the Kicks:

Your practice counts, and we hope you’ll join us in our mission to save babies by educating expectant moms that every kick counts.

Together, we can help you deliver what you really want to deliver — more healthy babies.


  • "Let me talk about what life was like before Count the Kicks. We knew as physicians that tracking baby’s movement in the third trimester was important. But we didn’t have the ability to get that word out on a consistent basis to both patients and physicians. So we did our best within our office to get that information out to patients, but we didn’t have the app, or the brochures to put up in our office and to hand to patients. There is no doubt that Count the Kicks was critically important in reducing the stillbirth rate here in Iowa and I am sure it’s going to do the same across the country and around the world."
    — Dr. Neil Mandsager, Medical Director, MercyOne Perinatal Center
  • kim piper
    "As a nurse who has cared for families experiencing a loss and as a public health official with a focus on stillbirth prevention efforts, I have seen first hand that kick counting is an effective way to sense the baby's well-being. Research shows that babies can be saved if expectant parents are educated about tracking their baby's movements and immediately reporting any changes in the baby's movement pattern to their health care provider. Count the Kicks has developed an easy, effective tool that can be used by any pregnant woman to track her baby's movement patterns and potentially save her baby's life. I think that anyone who takes care of an expectant mom should be providing them with information about how to monitor their baby's fetal movements and that is best done through Count the Kicks."
    — Kimberly Noble Piper, Executive Officer for the Center for Congenital and Inherited Disorders at the Iowa Department of Public Health and Project Director for the Iowa Stillbirth Surveillance & Prevention Programs
  • dr stephen hunter
    "If both the patient and the physician utilized the Count the Kicks program, the way it's designed to be utilized, I think there would be a significant reduction in the number of stillbirths across the country."
    — Dr. Stephen Hunter, Associate Director of the Iowa Statewide Perinatal Care Program
  • jeffrey osburn md
    "The Count the Kicks campaign has heightened our patient's awareness of fetal movements. The app is easy and fun for patients to use. Thanks for making a positive impact on parents-to-be."
    — Jeffrey T. Osburn, MD FACOG, Private Practitioner, Prescott Women’s Clinic, Prescott, Arizona; Adjunct Clinical Professor, University of Arizona