Deidre Dejear became a Healthy Birth Day, Inc. Board member in early 2019. She has dedicated her career to community and small business development. In 2008, on the brink of the recession, Deidre found her affinity for working with small business and building relationships in the community. She began her own small business, Caleo Enterprises, which provides entrepreneurs with affordable marketing tools and business strategies. As the sole-founder, Deidre’s work has impacted over 300 small businesses and nonprofit organizations.
Beyond her work as a business owner, Deidre is known for paying it forward and driving positive change in the community. In 2005, as a Drake University student, Deidre co-founded Back 2 School Iowa, a non-profit dedicated to collaborating with communities and corporations in order to provide resources to inspire youth in continuing in their education and build their future careers. This small organization impacts more than 3,000 Central Iowans annually.
Deidre and her husband Marvin reside in Des Moines, with their two dogs, Macy and Maurice.